Digital Marketing, User Acquisition
One of our digital entertainment partners wants new players, and needs someone who builds and runs their own campaigns across YouTube, Discord, Google, Meta, Reddit, Snap and whatever comes next. If you have to Google what 'mog' means, this probably isn't the role for you.
The job
One of our partners is looking for a freelancer to bring in new players. You'll build and run the campaigns yourself, mostly on YouTube, Discord, Google Ads, X, Meta Ads, Reddit and Snap. Yes, that's a lot of platforms, which is why we want someone who already lives on most of them.
What you'll do
- Work out what a new player is worth and what a brand can afford to pay for one, then design the campaign around that.
- Build and run it, in the ad managers yourself.
- Sort it out fast when conversion breaks, an ad gets rejected/restricted or something just stops working.
- Find the communities and creators that suit each brand, ideally before everyone else turns up.
- Keep an eye on AI agent search results opportunities.
You are
- Comfortable with the commercial side of a campaign as well as the clicks.
- Hands-on in the platforms and happy to be the in-house expert.
- Familiar with how each platform's rules work in practice, including what tends to get through.
- Fluent in internet culture. You know where it happens.
- Opinionated about where AI results and search are heading.
- Good in a team and good company, because we'll be talking to you a lot.
- Fine without much supervision. Micro-managing makes us twitchy too.
Probably not for you
If you need a detailed brief to get started, want a formal recruitment process, can't write a campaign without an AI agent doing it for you, or your only experience is doing a few Google webmaster modules. Everything promoted is aimed at over-16s.
Averion is a consultancy and is helping the brand with this hire.
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